James Pistell's Profile Picture

Professional Summary

Resourceful Online Marketing Professional with 6 years of experience developing and implementing digital marketing and advertising campaigns. James Has designed and developed websites and digital marketing strategies for clients and personal use. A forward-thinking Marketing Guru who creates landing pages and with A/B testing, while analyzing ROI and conversion to adjust marketing campaigns. In his spare time James moonlights as a commissioned officer in the Army National Guard.

Certifications

Facebook Certified Buying Professional

Blueprint Certification is Facebook's credentialing program for digital advertising professionals who demonstrate advanced proficiency in Facebook marketing. The Facebook Certified Buying Professional credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.

Google AdWords

Google Adwords Qualified Professional Logo

GAQP Search and Display

Google Analytics

Google Analytics Individual Qualification Logo

GAIQ License #02013707

Network+

CompTIA Network+ Logo

CompTIA

A+

CompTIA A+ Logo

CompTIA

Work

YPC Media

Technical Marketing Manager January 2017 - Present

I combine web development programming knowledge with marketing experience to create unique digital marketing solutions for a wide array of clients and industries. Strong emphasis on Facebook ads and front end web development.

Honeyguide PPC

PPC Manager September 2013 - October 2017

Located in Rochester, NY, I managed multiple Pay-Per-Click accounts for several clients. Search Engine Marketing campaigns were executed via Google AdWords, Bing AdCenter, Amazon Seller Central, Facebook and Instagram. Main focus was on establishing marketing campaigns via outreach to social media influencers in order to drive sales and increase brand awareness.

Army National Guard

Executive Officer December 2011 - Present

Executive Officer in the rank of 1st Lieutenant in an Army National Guard cavalry scout troop located at Geneva, New York. Directly responsible for the health, welfare and duties of 25 soldiers, including over $25 million dollars worth of equipment. I currently have and maintain a Secret level government Security Clearance.

Me in Ukraine!

I deployed to Ukraine in 2017!

Self Employed

Webmaster 2010 - Present

Manages a portfolio of personal and client web sites as well as their servers. Responsible for maintaining their uptime, security, billing, PPC, SEO, web design & development. Have leveraged traffic from personal websites to generate a livable monthly income through advertisements and affiliate marketing.

Skills

I'm knowledgeable in several web design and development technologies as well as digital marketing software. For web development I mainly interact with the front-end scope of work but have worked with back-end elements such as MySQL and PostgreSQL databases. WordPress continues to be my preferred CMS for myself and my clients. I typically use Grunt to speed up and standardize my theme development with WordPress. When I'm not developing a site for a client I am managing their marketing campaigns through Facebook Business Manager and Google Ads. One of the skills I am honing at the moment is copywriting and I have been using what I have learned to achieve higher ROI for my clients ad spend.

JavaScript Adobe Illustrator WordPress HTML5 CSS3 Adobe Photoshop

Education

SUNY Brockport

State University of New York College at Brockport

Bachelor of Science in History December 2011

Minor in Military Science

Attended SUNY Brockport from 2008 until 2011. Achieved a Bachelor of Science in History with a minor in Military Science. Participated in campus ROTC program and received an Army Commission in 2012. Was a member of several computer science clubs on campus including a web designers & developers club.

Monroe Community College

Monroe Community College

Associates of Science in Liberal Arts May 2008

Attended Monroe Community College from 2006 until 2008 and received an Associates of Science degree in Liberal Arts. Participated in several campus finance clubs including a charitable investors club and an equity traders club.

Let's Talk

Get In Touch.

I love talking with like-minded people and businesses working to make the world a better place. If you’re interested in chatting or want to enlist my online marketing expertise drop me a line and I’ll get back to you as soon as I can.

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